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Typically, Black Friday starts one day after the American holiday Thanksgiving. This is the reason why every year the date is slightly different, however, one thing remains the same; it's the fourth Friday of November. Therefore customers can prepare themselves way ahead of time. In 2020, it's going to be the 27th of November. During the Black Friday shopping event, Kilimall Kenya prepares special discounts on their products. Newly-introduced products and those which have been on sale for some time now will also be discounted.
Experience shows that every year, the event starts slightly earlier to give customers more time to prepare for their shopping sprees. In 2015, for example, it began on Wednesday the 25th of November and ended on Black Friday. It proved to be an effective tactic and was repeated in 2017. In 2019, on the other hand, the event was extended - it lasted up to the 2nd of December which marked a full 10'day circle.
Every year, Kilimall presents a Black Friday voucher which can only be used during the main sale. In 2015, when Black Friday was introduced, customers could use a voucher worth KSH 600 if they spent at least KSH 3000 in one order. It's worth remembering that Kilimall has got global merchants among their own which makes it possible for the customers to shop internationally and to use the same vouchers.
Just like in the previous years, customers can expect to shop at rates up to 80% less. Each year the event proves to be more successful than in the previous one, which only shows that more shoppers take full advantage of Black Friday.
In 2015, the most popular promotions included brands such as Bata, Mika, Samsung, Infinix and Snuggles. Customers could save up to 50% off the regular price. By far, the most popular items were iPhone 6 or 32 LED TV. In 2017, the overall discount rate was increased to 70% and, again, the most popular were Samsung, Infinix and Bata, among others. One example could be the Infinix smartphone Hot 4 which could have been bought for 19% less. In 2019, the customers could enjoy even bigger sales of up to 70%. However, they also found a great opportunity in buying fashion, gifts, home and living and, as per usual, electronics.
One way is to follow the store on discussion forums. Not only are the promotions announced online but also it's a one of a kind opportunity to connect with other shoppers and find useful information on shopping in the store. After all, we're all in this together.
Next, customers can download the Kilimall mobile app which will alert them on new promotions as soon as they are published. The app also allows shopping on the go which ads to the convenience factor.
A newsletter is also an effective way to stay updated with regards to bargains on Kilimall's website. The customers can register for a newsletter from the store itself or a discount code platform Picodi. With the latter one, you should add Kilimall to your favourite stores which will allow the system to send you notifications about promotions. What is more, during the Black Friday itself, this website will have all the best deals under one roof which will make it even more convenient for you to shop your way through the virtual aisles.
Finally, if you're into social media and you follow stores and service providers online, you will also hear about vouchers and codes as they come. You can stay connected and share information with other shoppers through Facebook, Twitter and the store's dedicated blog platform. It doesn't get any better than that.
Even after Black Friday is finished, customers can enjoy additional saving opportunities. In 2019, the event was extended to extra three days called Super Black Friday Close-Up. Those who missed Black Friday itself for any reason could still take advantage of deals on products such as fashion, gifts, home and living and electronics.
Whenever in the year you decide to shop at Kilimall, you can find top promotions and coupons on Picodi - a discount code platform. It's free to use, and when you subscribe, you will receive notifications on top offers from the store.
While you're on Kilimall's website and you wish to shop, do it with an account. Registering to the site will get you rewards for shopping. These, on the other hand, can bring you great incentives. The best thing about it is that you don't need to do anything special - you will get points for tapping a button or sticking with them for a month.
Other than that, the store regularly publishes offers in the form of Top Selection, Flash Deals and Today's Deals. There is also a Voucher Center where customers can claim up to KSH 40,000 worth of coupons. Once you wrap your head around all of those promotions, you will be saving money left and right all year long.
Other stores that provide their customers with products and shopping experience similar to Kilimall's include Jumia, MallforAfrica, Bidourbuy, Barneys and Amazon.